ID :
98629
Thu, 01/07/2010 - 15:12
Auther :

IT MIGHT BE INTERESTING

Ulaanbaatar, /MONTSAME/
From foreign press

Louis Vuitton's cooperation with Mikhail Gorbachev, the first and the last president of the USSR, produced one of the best advertising campaigns of the 2000s.
Gorbachev appeared in LV ads two years ago. The campaign was designed to reflect the idea of the art of traveling. The former president of the USSR was photographed sitting on the backseat of a very expensive retro car. Mr Gorbachev was depicted sitting next to a LV road bag with some documents resting on it. Gorbachev's limousine was pictured passing the remaining part of the Berlin Wall.
The image of the politician, who spent a half of his life on the road, was designed by Annie Leibovitz, a well-known photographer. The New York Times wrote that the ad of the luxury brand was a rather curious one. The publication poking out of the LV bag had the following headline written in Russian: "The Murder of Litvinenko: They Wanted To Give Up the Suspect for $7,000."
After Gorbachev, Annie Leibovitz photographed a number of world-known Hollywood and sports celebrities. However, Gorbachev's photos for Louis Vuitton became one of the best commercial photos of the decade, AdWeek wrote.
Mikhail Gorbachev has an extensive experience of working as a model. In 1997, he appeared in Pizza Hut commercials . In 2000, Mr. Gorbachev participated in the promotion of Austria's Railways. Gorbachev appeared in Louis Vuitton ads in September 2007. The ads originally appeared in US issues of Vogue magazine.
Gorbachev's fee for his LV campaign has not been exposed. When making the Pizza Hut commercial, Gorbachev was paid $150,000.

x x

Some 65 years ago, as World War II raged in Europe and the Pacific, the American people faced an unprecedented constitutional crisis of which they were completely unaware -- and which has remained a secret ever since.
It has long been known that President Franklin D. Roosevelt, during the last year of his life, was gravely ill with serious cardiac problems: He'd been diagnosed with acute heart failure in March 1944 and suffered from astronomically high blood pressure and arteriosclerosis.
But what the public did not know was that four years earlier, while still in the second of his four terms as president, FDR had been diagnosed with a deadly skin cancer, melanoma, in a lesion over his left eyebrow.
This disease would metastasize to Roosevelt's abdomen and his brain, causing a tumor that eventually killed him on April 12, 1945. Which means the cerebral hemorrhage that struck him down shortly before V-E Day was not "a bolt out of the blue," as his doctors contended -- and as historians have long believed -- but the inevitable result of a catastrophic illness, compounded by heart problems.
Dr. Steven Lomazow, a veteran neurologist, and I reached this conclusion -- and others about Roosevelt's health -- after a five-year investigation, the findings of which are in our new book, "FDR's Deadly Secret." How can we be certain? After all, Roosevelt's doctors always denied he had cancer, no autopsy was performed and, save for a few lab slips, FDR's medical file disappeared after his death.
But a careful inspection of hundreds of photos of the lesion indicates a melanoma, according to the late Dr. Bernard Ackerman, the world's foremost dermatopathologist, who worked with us.
Moreover, evidence from Roosevelt's shockingly inept delivery of his final public speech strongly suggests that he suffered from hemianopia -- the inability to see the text in the left side of his field of vision.
Our book paints a portrait of a president who knew full well that he faced a likely death sentence, yet ignored the odds to run for a third and then fourth term in the White House. Why? Because he believed he could stay alive long enough to see America into and through the coming global conflict, and then to establish the UN.
In fact, in the summer of 1944, Roosevelt was informed in no uncertain terms by Dr. Frank Lahey, one of America's most eminent surgeons, that he would not survive a fourth term. Just 24 hours later, he told Democratic leaders he would run for re-election.
In a sense, FDR rolled the dice with history -- and won.

X