ID :
82692
Fri, 10/02/2009 - 15:17
Auther :
Shortlink :
http://m.oananews.org//node/82692
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In the first half of this year, the Ministry of Industry and Trade
Hanoi (VNA) - In the first half of this year, the Ministry of Industry and Trade
granted licences for the franchise deals of 15 overseas companies, mostly from the
US, Belgium and Canada, in the food and beverage, fashion and information technology
industries in Vietnam.
The figure reflected a noticeable growing interest from foreign groups in franchise
operations in Vietnam , where the consumer market is getting more powerful and
the population has now reached 85 million people.
Currently, the US ’s Grainger Group is looking for Vietnamese manufacturers of
industrial equipment and other devices to supply to the group, which already sells
850,000 different products. Grainger has established a network of 18 distribution
centres and 600 branches scattered around the world.
The Vietnam Business and Franchise Association and the Business Centre from the
Republic of Korea have forecast that the Vietnamese franchise sector will earn
36 million USD in revenue in 2010 if it keeps growing at the current rate.
They also forecast that by 2010 the number of franchised shops in the country will
rise by 50 percent. In 2008 there were only 890.
The Japan External Trade Organisation (JETRO) has predicted that franchise
activities in Vietnam will heat up in the near future, particularly in the
catering and tourism industries, as a large number of Japanese businesses have shown
their eagerness to start up businesses in the country.
More Vietnamese businesses are accepting franchises as an appropriate way of
securing their investments when trying to establish a niche in local markets and
indirectly penetrating foreign markets in a quicker and easier fashion, if they are
not strong enough financially to launch overseas promotions themselves.
For example, the Phu Thai Group, one of Vietnam ’s leading distributors of
consumer goods, has teamed up with Japan ’s Family Mart to develop a network to
distribute Japanese goods in Vietnam and Vietnamese commodities in Family Mart’s
stores in Japan .
Pho 24 is a successful example in the franchise business, as six years after
starting up, it has established a total of 70 franchised restaurants in and out the
country.
The company is mulling over a plan to increase its franchises to 80 by the end of
this year with the opening of its first restaurant in Hong Kong and its second in
the Republic of Korea in October.
The company expects to set up more franchised shops in Japan , China and the US
in 2010.
At present, there are around 70 franchising networks operating in Vietnam , mainly
Malaysia ’s Parkson , Germany ’s Metro, the US ’s CBRE, Dilmah and KFC.
Several Vietnamese businesses are joining these networks, such as Trung Nguyen
Coffee, Pho 24, Kinh Do Bakery, AQ Silk and 24-Seven.-Enditem
granted licences for the franchise deals of 15 overseas companies, mostly from the
US, Belgium and Canada, in the food and beverage, fashion and information technology
industries in Vietnam.
The figure reflected a noticeable growing interest from foreign groups in franchise
operations in Vietnam , where the consumer market is getting more powerful and
the population has now reached 85 million people.
Currently, the US ’s Grainger Group is looking for Vietnamese manufacturers of
industrial equipment and other devices to supply to the group, which already sells
850,000 different products. Grainger has established a network of 18 distribution
centres and 600 branches scattered around the world.
The Vietnam Business and Franchise Association and the Business Centre from the
Republic of Korea have forecast that the Vietnamese franchise sector will earn
36 million USD in revenue in 2010 if it keeps growing at the current rate.
They also forecast that by 2010 the number of franchised shops in the country will
rise by 50 percent. In 2008 there were only 890.
The Japan External Trade Organisation (JETRO) has predicted that franchise
activities in Vietnam will heat up in the near future, particularly in the
catering and tourism industries, as a large number of Japanese businesses have shown
their eagerness to start up businesses in the country.
More Vietnamese businesses are accepting franchises as an appropriate way of
securing their investments when trying to establish a niche in local markets and
indirectly penetrating foreign markets in a quicker and easier fashion, if they are
not strong enough financially to launch overseas promotions themselves.
For example, the Phu Thai Group, one of Vietnam ’s leading distributors of
consumer goods, has teamed up with Japan ’s Family Mart to develop a network to
distribute Japanese goods in Vietnam and Vietnamese commodities in Family Mart’s
stores in Japan .
Pho 24 is a successful example in the franchise business, as six years after
starting up, it has established a total of 70 franchised restaurants in and out the
country.
The company is mulling over a plan to increase its franchises to 80 by the end of
this year with the opening of its first restaurant in Hong Kong and its second in
the Republic of Korea in October.
The company expects to set up more franchised shops in Japan , China and the US
in 2010.
At present, there are around 70 franchising networks operating in Vietnam , mainly
Malaysia ’s Parkson , Germany ’s Metro, the US ’s CBRE, Dilmah and KFC.
Several Vietnamese businesses are joining these networks, such as Trung Nguyen
Coffee, Pho 24, Kinh Do Bakery, AQ Silk and 24-Seven.-Enditem
