Toshiba aims to raise share in global LCD TV market to 10% in FY 2010

+

TOKYO, Sept. 16 Kyodo -
Toshiba Corp. said Wednesday it will aim to raise its share in the global
market for liquid crystal display televisions to 10 percent from the current 7
percent in the business year through March 2011 by increasing its presence in
emerging countries.
Masaaki Osumi, president of Toshiba's Digital Media Network Company, said
Toshiba also plans to expand its manufacturing facilities in fast-growth
regions, suggesting Russia is one of the candidates for Toshiba's new plant.
It plans to sell 15 million units in fiscal 2010, of which 80 percent will be
sold in the company's three key markets -- Japan, the United States and Europe
-- and the remaining 20 percent in emerging and other markets.
''We will distribute resources for our growth strategy to expanding (our share
in) emerging markets,'' Osumi said at a press conference in Tokyo.
''Sustainable growth is impossible without targeting the mass (demand) emerging
countries.''
For the current business year, it plans to sell 10 million units globally, of
which 87 percent are expected to be in the three key markets and 13 percent in
countries like Brazil, Russia, India and China.
Osumi said Toshiba is on track to achieve its goal for the 2009 business year
on the back of robust demand for TVs thanks to government stimulus measures
carried out at home and abroad, including in China.
Toshiba said it has seen sales of flat-panel TVs soaring in Japan on the back
of the ''eco-point'' system the government launched in May to reward purchases
of environmentally friendly consumer appliances.
The company also introduced five new lines under the Regza TV brand to be put
on sale from Sept. 25, which have reinforced recording functions. The smallest
19-inch R9000 is expected to be priced at around 80,000 yen while the biggest
55-inch ZX9000 is likely to cost around 600,000 yen.
==Kyodo
2009-09-16 22:48:48