Mobily Celebrates 20 Years with New Strategy Pledging to be ‘Ever Closer’

   Riyadh, December 09, 2025, SPA -- Etihad Etisalat (Mobily) has celebrated its 20th anniversary by unveiling its new corporate strategy for the period throughout 2030, aimed at strengthening customer experience leadership by deepening and scaling the integration of artificial intelligence across its internal operations, improving operational efficiency, and expanding digital infrastructure.
   The announcement of the new strategy came during Mobily's 20th anniversary celebration, where the company reaffirmed its customer-centricity, embodied in its new slogan, “Ever Closer.”
   Commenting on this occasion, CEO of Mobily Eng. Nezar Banabeela said, “Mobily has played a vital role in supporting digital transformation and sustainable development in the Kingdom over the past two decades, through its continuous investment in advanced technologies and innovation solutions, enhancing the digital quality of life for its customers.”
   -- SPA