Bac Ninh strengthens efforts to promote lychee exports to North America

Bac Ninh, August 27 (VNA) – The northern province of Bac Ninh is stepping up preparations to bring its lychee to North America, aiming for official exports starting from the 2026 harvest season.

To this end, Vice Chairman of the provincial People’s Committee Pham Van Thinh on August 26 held a working session with US-based Dragonberry Produce, one of the leading premium fruit importers in North America. He affirmed that Bac Ninh welcomes and supports foreign businesses exploring opportunities in the province, and committed to creating favourable conditions for cooperation.

He also asked local departments and agencies to closely coordinate with Dragonberry Produce in conducting surveys, completing necessary procedures, and building lychee growing areas that meet VietGAP and GlobalGAP standards. These certified production zones, together with strict traceability and planting area codes, are seen as crucial to meet the demanding requirements of the North American market.

Thinh expressed his hope that cooperation with Dragonberry will help raise the profile of Bac Ninh lychee internationally, generate higher incomes for farmers, and foster sustainable agricultural development.

In July, Dragonberry Produce launched a campaign to distribute Bac Ninh lychees in the US through major supermarket chains such as Safeway. Notably, Vietnamese lychees also made their debut on the shelves of Costco, the largest retail chain in the US.

Amy Nguyen, Founder and President of Dragonberry Produce, said her company successfully exported 100 tonnes of fresh Bac Ninh lychees in 2025 to high-end markets including Japan, Canada, and the US. She highlighted the milestone of Vietnamese lychees being sold in Costco’s more than 600 stores across North America, calling it an important breakthrough for Vietnam’s fruit industry.

This year, Bac Ninh has about 29,700 hectares of lychee, producing over 205,000 tonnes with more areas certified under VietGAP and GlobalGAP. The province has also promoted sales through both traditional and modern channels. For the first time, provincial leaders joined livestream sessions to market lychees on e-commerce platforms such as Voso, Sendo, Shopee, Lazada, and Amazon.

Meanwhile, localities promoted tourism events and farm tours celebrating the harvest season, which helps enhance the value of lychee products and affirm the Bac Ninh lychee brand./.