Qiddiya Announced Official Sponsor of Goodwood Festival of Speed
Riyadh, July 03, 2025, SPA -- In a new step to enhance its global presence and introduce international audiences to its pioneering projects, Qiddiya Investment Company is participating as an official sponsor at the Goodwood Festival of Speed, set to be held in the United Kingdom. The event is one of the largest and most prestigious global events dedicated to the world of motorsports and automotive excellence.
Qiddiya Investment Company managing director Abdullah Aldawood emphasized the importance of this participation, stating that “our presence at the Goodwood Festival of Speed is a unique opportunity to engage with leading global automotive brands and motorsport communities, while showcasing our landmark projects that will add significant value to the sports and entertainment sectors in the Kingdom.”
During the festival, Qiddiya will spotlight the latest developments in the Speed Park Track, one of its key flagship projects within the masterplan of Qiddiya City, located west of Riyadh. The company will also showcase the recently announced Mercedes-AMG World of Performance, further enhancing Qiddiya's status as a premier destination for motorsport enthusiasts both locally and internationally.
Qiddiya, one of Saudi Arabia’s giga projects, is key to Saudi Vision 2030, which aims to create a prosperous economy, a vibrant society, and an ambitious nation.
Qiddiya builds destinations and establishes programs and initiatives based on the Power of Play, which will enhance the quality of life for visitors and residents. Qiddiya’s first development project is Qiddiya City, a fully dedicated entertainment city that will serve as a hub blending entertainment, sports, and culture, welcoming citizens, residents, and tourists alike.
Qiddiya City represents a global destination that embraces the concept of play. Situated in the heart of the Tuwaiq Mountains, just 40 minutes from Riyadh, the city will blend entertainment, sports, and culture in an unparalleled way.
-- SPA
