EWB participates in IMEX Frankfurt 2025

Frankfurt, May 25 (BNA): Exhibition World Bahrain (EWB) wrapped up its participation at IMEX Frankfurt 2025, held from May 20-22 in Germany. As one of the leading international exhibitions for the meetings, incentives, conferences and exhibitions (MICE) industry, IMEX Frankfurt 2025 brought together thousands of professionals and suppliers from across the globe.

Alan Pryor, General Manager of EWB; Huda Al Shamlan, Director of Marketing, Communications and Partnerships at EWB; and Bjorn Hufkie, Director of Business Development at EWB; Dr. Ali Follad, Consultant and Advisor of the Bahrain Tourism and Exhibitions Authority (BTEA); and Ahmed Lari, Marketing and Promotion Specialist at BTEA, were present.

The delegation presented Bahrain’s flagship exhibition and conference venue, highlighting its advanced infrastructure and adaptable spaces designed to accommodate a diverse range of events, from large-scale conventions and exhibitions to smaller corporate meetings, live events and entertainment, cultural gatherings, and private functions and galas.

The EWB team engaged with international industry stakeholders, including event planners, potential international clients, and other contributors to the wider industry, such as association representatives and educators. These interactions contributed to strengthening Bahrain’s presence in the global MICE sector and supported EWB’s strategic objective of positioning itself as a preferred destination for high-profile international events.

Sara Ahmed Buhiji, CEO of BTEA and Chairperson of EWB, highlighted the importance of IMEX Frankfurt as a key platform to showcase Bahrain’s position in the global MICE and business events industry. She noted that the Kingdom’s participation aligns with EWB’s strategic goal of hosting international events that contribute to the sustainable development of the tourism and business sectors. She added that the event fosters valuable connections that support future cooperation and expansion.

Participation in IMEX Frankfurt forms part of EWB’s ongoing efforts to build partnerships, enhance market visibility, and contribute to Bahrain’s economic diversification strategy. With over 4,000 global meeting planners and more than 3,000 suppliers in attendance, the event offered a constructive forum for business development and industry insight.