AI Drives Up To 35 Pct Of Revenue Across All Industries Globally

KUALA LUMPUR, Aug 6 (Bernama) -- Artificial intelligence (AI) has influenced revenue generation by 10 to 35 per cent across all industries globally, according to Axiata Digital & Analytics Sdn Bhd (ADA), a digital marketing, data analytics, and technology solutions company.

Its chief executive officer, Srinivas Gattamneni said the travel industry makes about 32 per cent of its revenue from which AI helps in contextualising and creating content for better personalisation.

He highlighted that the travel industry is unique because it focuses on selling experiences which makes understanding individual preferences essential.

“The interesting thing about travel is you need to have amazing and creative videos that show (the customer) the experiences ahead of somebody booking their flight or booking their holiday.

“Hence, it needs to be deeply personalised to the individual. A lot of digitisation in the customer journey, along with AI usage, results in great experiences driven by AI,” he said during the IDEAS@Axiata forum Tuesday.

ADA is an Axiata Group Bhd subsidiary and is one of the group’s regional digital business verticals.

The agency offers a comprehensive suite of services that empower enterprises and brands with transformative data, AI, and technology solutions to drive digital transformation across Asia.

ADA maintains a robust presence in Asia, with 12 offices spread across the region.
-- BERNAMA