MAHA 2024: Global Agricultural Technology Sharing Platform, Targets Three Million Visitors

SERDANG (Malaysia), June 9 (Bernama) -- The Malaysian Agriculture, Horticulture and Agro Tourism Exhibition (MAHA) 2024, scheduled for September, aims to serve as a global platform for sharing agricultural technology, targeting an attendance of three million visitors.

MAHA 2024, which will be held at the Malaysia Agro Exposition Park Serdang (MAEPS) from September 11 to 22, will focus on elements such as the resilience of the food security sector and attracting youth interest in agriculture.

Agriculture and Food Security Ministry secretary-general, Lokman Hakim Ali said that in celebration of its 100th year, MAHA 2024 will bring in high-tech companies from countries like China and Thailand to share their technology and expertise.

"We see that the use of artificial intelligence (AI), the Internet of Things (IoT), and high-productivity technology will attract young people to venture into agriculture.

"We see modern agricultural technology such as 'smart farming' as a way to increase crop productivity, contribute to substantial agricultural yields, and achieve self-sufficiency in agriculture, whether in livestock or aquaculture," he said.

Lokman Hakim said that MAHA 2024 promises something special for agriculture industry stakeholders and enthusiasts.

"This year, three halls at MAEPS are already full. We continue to receive requests from local industry companies, embassies and international companies from ASEAN countries and the Middle East to participate in this showcase.

"(They) want to showcase their technological capabilities, which is a positive development and highly beneficial for industry stakeholders in agriculture," he said.

He added that efforts to promote MAHA 2024 to target groups are being strengthened, including programmes like today's MAHA Fun Run 2024, which saw the participation of over 1,000 participants.

MAHA has been introduced since 1923.

-- BERNAMA