Qatar Tourism Launches 'Hayyakum Qatar' Campaign

Doha, November 28 (QNA) - Qatar Tourism has launched a brand-new campaign featuring Qatar's diverse attractions and event line-up that is set to make the most of Qatar's renowned winter season. The 'Hayyakum Qatar' campaign has been launched Out-of-Home and on social and digital platforms. The campaign highlights four main angles: Here's to Your Joy, Here's to Your Gatherings, Here's to Your Laughter, and Here's to Your Excitement, each of which is reflected by images of specific destinations or events.
   Commenting on the new campaign, Chief Marketing and Promotion Officer at Qatar Tourism Eng. Abdulaziz Ali Al Mawlawi said: "We are thrilled to reveal this campaign and showcase the family-friendly attractions and events that await residents and visitors this winter. Having already welcomed more than three million visitors this year, Qatar is poised to keep up the momentum and welcome even more visitors in the upcoming season. Visitors will directly experience our country's unique offering of cultural and contemporary offerings, all set against a safe and inviting atmosphere."
   He added that as part of Qatar's extensive retail offering, residents can look forward to Shop Qatar – the country's biggest shopping festival which is set to return this winter season. The festival sees the country's most prominent and popular malls participating in a range of exciting events including fashion shows, makeup masterclasses and other forms of exceptional entertainment.
    Al Mawlawi noted the 13th edition of the Qatar International Food Festival (QIFF), an annual tradition that brings together the best chefs in the region and internationally.
   Qatar's entertainment landscape has just expanded with the recent soft launch of Meryal Water Park.  Located on the newly developed Qetaifan Island, the park is home to the 85-meter high 'icon tower' and offers a selection of exciting attractions including a total of 36 waterslides. In addition, the campaign highlights the thrill and adventure to be found at Lusail Winter Wonderland, which has also recently re-opened.
   This winter, Qatar promises a line-up of live performances, concerts, and comedy shows, creating the ultimate festive atmosphere. There will also be a number of renowned events including 5th edition the Qatar Hot Air Balloon Festival and maritime experiences at Hamad Port. (QNA)