ID :
64254
Thu, 06/04/2009 - 20:10
Auther :
Shortlink :
http://m.oananews.org//node/64254
The shortlink copeid
US city copies Qld's 'Best Job' stunt
Perhaps Queensland's new motto should be: Beautiful one day, copied the next.
A month after the winner of Tourism Queensland's highly successful "Best Job in the
World" campaign was chosen from 34,000 applicants worldwide, US city Orlando has
unveiled a similar global contest.
Orlando, situated in central Florida and home to Walt Disney World and Universal
Studios theme parks, has launched "67 Days of Smiles in Orlando".
The Orlando/Orange County Convention & Visitors Bureau (OOCCVB) is searching the
globe for "an adventurous pair with great smiles" to document 67 days in Orlando via
video and still cameras, social media outlets and media interviews.
A publicity blurb released by the organisers does not mention the Queensland
competition.
Instead it boldly promotes 67 Days of Smiles in Orlando as unique, declaring it "the
first worldwide search for an adventurous pair with great smiles".
The winning duo will "experience every attraction in Orlando over the course of 67
consecutive days".
They will live rent free in a two-bedroom apartment in downtown Orlando and receive
$US25,000 ($A31,240) to cover living expenses.
Tourism Queensland's promotion searched for just one winner.
English adventurer Ben Southall was victorious, claiming the title of caretaker of
the islands of the Great Barrier Reef, earning a six month $A150,000 salary package
and living rent free in a three-bedroom home on the reef.
The Queensland promotion caused a sensation, attracting 34,000 applicants from
around the world and headlines in newspapers, websites and blogs worth an estimated
$US110 million ($A137.5 million) in free publicity.
An American marketing website noted the similarity between the Queensland and
Orlando promotions.
"Never let it be said that marketers aren't original," an article on
Utalkmarketing.com states.
"But one initiative launched in Florida has something of the 'me-too' about it,
following the unprecedented success of Queensland Tourism's 'Best Job in the World'
stunt."
The Orlando promotion takes place over 67 days because that is how long organisers
determined it "would take to do the more than 100 attractions offered in the
renowned land of theme parks and alligators".
"There are clearly a lot of frowns throughout the world because of the economic
downturn," Danielle Courtenay, chief marketing officer for OOCCVB, said in a press
release.
"We want an engaging pair of people who you can't help but smile along with as you
follow their Orlando tale of some of the best vacation experiences in the world.
You don't have to have a perfect smile to apply ? just a 'smiling' personality and
outlook on life.
"We have also decided to search for a pair because a big part of what makes you
smile in Orlando is sharing the experience and creating memories with someone
special."
A month after the winner of Tourism Queensland's highly successful "Best Job in the
World" campaign was chosen from 34,000 applicants worldwide, US city Orlando has
unveiled a similar global contest.
Orlando, situated in central Florida and home to Walt Disney World and Universal
Studios theme parks, has launched "67 Days of Smiles in Orlando".
The Orlando/Orange County Convention & Visitors Bureau (OOCCVB) is searching the
globe for "an adventurous pair with great smiles" to document 67 days in Orlando via
video and still cameras, social media outlets and media interviews.
A publicity blurb released by the organisers does not mention the Queensland
competition.
Instead it boldly promotes 67 Days of Smiles in Orlando as unique, declaring it "the
first worldwide search for an adventurous pair with great smiles".
The winning duo will "experience every attraction in Orlando over the course of 67
consecutive days".
They will live rent free in a two-bedroom apartment in downtown Orlando and receive
$US25,000 ($A31,240) to cover living expenses.
Tourism Queensland's promotion searched for just one winner.
English adventurer Ben Southall was victorious, claiming the title of caretaker of
the islands of the Great Barrier Reef, earning a six month $A150,000 salary package
and living rent free in a three-bedroom home on the reef.
The Queensland promotion caused a sensation, attracting 34,000 applicants from
around the world and headlines in newspapers, websites and blogs worth an estimated
$US110 million ($A137.5 million) in free publicity.
An American marketing website noted the similarity between the Queensland and
Orlando promotions.
"Never let it be said that marketers aren't original," an article on
Utalkmarketing.com states.
"But one initiative launched in Florida has something of the 'me-too' about it,
following the unprecedented success of Queensland Tourism's 'Best Job in the World'
stunt."
The Orlando promotion takes place over 67 days because that is how long organisers
determined it "would take to do the more than 100 attractions offered in the
renowned land of theme parks and alligators".
"There are clearly a lot of frowns throughout the world because of the economic
downturn," Danielle Courtenay, chief marketing officer for OOCCVB, said in a press
release.
"We want an engaging pair of people who you can't help but smile along with as you
follow their Orlando tale of some of the best vacation experiences in the world.
You don't have to have a perfect smile to apply ? just a 'smiling' personality and
outlook on life.
"We have also decided to search for a pair because a big part of what makes you
smile in Orlando is sharing the experience and creating memories with someone
special."
