ID :
55621
Wed, 04/15/2009 - 15:56
Auther :
Shortlink :
http://m.oananews.org//node/55621
The shortlink copeid
MAS LAUNCHES STIMULUS PACKAGE TO BOOST REVENUE
SUBANG (Malaysia), April 15 (Bernama) -- In efforts to boost passenger load
and revenue, Malaysia Airlines (MAS) is offering nine deals covering first,
business and economy class under "MAS Stimulus Package".
Managing Director and Chief Executive Officer Idris Jala said the airline
has been looking at everything it has been doing since last year, making radical
changes to increase revenue and provide benefits to customers during the current
difficult times.
"These deals have been tailored to meet what the customers want and
stimulate travel demand," he told reporters at the new package launch.
Idris said the national carrier's online revenue grew by 150 per cent since
the launch of the "Everyday Low Fares" programme in May last year.
During the recent Malaysian Association of Tour and Travel Agents (MATTA)
Travel Fair, its revenue grew by about three fold to RM11.7 million from RM3.4
million, he said.
"The Malaysia Airlines Travel Fair in February recorded 36 per cent growth
to RM95 million this year as compared to RM70 million last year," he said.
Earlier, in his speech, Idris said the package was in line with MAS' vision
to transform the airline into "The World's Five Star Value Carrier."
MAS is offering seven deals for economy class travel, one each for business
and first class from today till year-end.
The deals are Premium Match, Business Companion, Economy+, Balik Kampung
(Going back to hometown), Weekend Getaway, Kids Fly Free, MHFlex 1+1, 80 Per
Cent Discounts off Domestic & ASEAN and Grab-A-Deal.
For more information log on to www.malaysiaairlines.com.
-- BERNAMA