ID :
51115
Wed, 03/18/2009 - 10:56
Auther :

MOI PROPOSES TO DECLARE 2010 AS MALAYSIA CREATIVE YEAR

KUALA LUMPUR, March 18 (Bernama) -- The Ministry of Information has proposed to declare 2010 as the Malaysia Creative Year to increase the consciousness of Malaysians on the immense potential of the creative industry and make the creative or C-economy a strong contributor to the country's Gross Domestic Product, said its Secretary General, Kamaruddin Siaraf, Tuesday.

Speaking at the conclusion of the two-day Creative Industry Conference 2009,
he said declaring next year as a creative year was one of the many action plans
by MOI to strengthen and develop the nation's creative industry.

In order to push forward this idea and make the dream of the C-economy a
reality, Kamaruddin said the ministry would spearhead the formation of a task
force comprising representatives from all relevant government agencies and key
industry players to provide inputs to boost the creative industry.

"The task force will oversee policies and regulations that will further
promote the creative industry and C-economy as well as evaluate the need for
establishing clusters and precincts to encourage its growth," he said.

The ministry will also formulate a policy framework or blueprint for the
creative industry as another aspect of the action plans to help identify issues
and challenges related to its growth.


Kamaruddin also urged local production houses and creative companies to
come up with programmes or content that were on par with international
standards.

"As far as Radio Television of Malaysia (RTM) is concerned we are ready to
reduce foreign programmes on our channels as long as we have quality local
content to air. We need support from local producers to come up with better
quality programmes," he said, adding that RTM's digitalisation plan would open
up more broadcasting hours and thus offer more opportunities to these players.

RTM is a Malaysian government-owned public broadcaster which owns and
operates a number of radio and television stations in Malaysia.

To ensure better quality programmes from local production houses, RTM has
taken a revolutionary step to change its current procurement system by
eliminating the present contracting practice.

Under the new system, RTM will provide the medium or channels for film or
programmes to be broadcast while producers will have to get funding from
advertisers or financiers.

Kamaruddin explained that this new system would more or less "force" local
producers to come up with high quality films.

He also said that RTM would explore the possibility to help producers to
retain their copyrights and have greater opportunity to monetize their
intellectual properties by maketing them elsewhere while RTM would get the best
films from producers in the process.

Other aspects of the action plans include the hosting of an Organisation of
the Islamic Conference (OIC) Film Festival and expanding the role of Filem
Negara Malaysia to become a production and post-production centre to further
assist local film producers.

-- BERNAMA

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