ID :
51077
Wed, 03/18/2009 - 09:50
Auther :
Shortlink :
http://m.oananews.org//node/51077
The shortlink copeid
'MALAYSIA: TRULY ASIA' CAMPAIGN WINS BERLIN'S GOLD AWARD
KUALA LUMPUR, March 18 (Bernama) -- Tourism Malaysia's "Malaysia: Truly Asia" campaign has won the gold award at Berlin's annual International Tourism Bourse, the world's largest yearly tourism and travel fair.
In a statement Tuesday, TBWA Worldwide said the award was given for its
international print campaign on Malaysia's multi-racial, ethnic and eco-tourism
attractions based on the continuing emphasis that the country offers nearly all
aspects of Asia in one destination.
To date, the campaign has won nearly 30 top international awards and
citations for its high-quality and impactful advertisements, and also its
marketing effectiveness in helping to increase the annual number of visitors to
Malaysia.
-- BERNAMA
In a statement Tuesday, TBWA Worldwide said the award was given for its
international print campaign on Malaysia's multi-racial, ethnic and eco-tourism
attractions based on the continuing emphasis that the country offers nearly all
aspects of Asia in one destination.
To date, the campaign has won nearly 30 top international awards and
citations for its high-quality and impactful advertisements, and also its
marketing effectiveness in helping to increase the annual number of visitors to
Malaysia.
-- BERNAMA
