ID :
45546
Sat, 02/14/2009 - 09:38
Auther :
Shortlink :
http://m.oananews.org//node/45546
The shortlink copeid
WPP becomes one of Smart Media's biggest shareholders
Hanoi (VNA) - WPP, one of the world's largest communications services providers, has
announced its decision to purchase a 20 percent stake in the Smart Media Joint Stock
Company in Vietnam .
The purchase makes WPP Smart Media's second largest shareholder after the Vietnam
Post and Telecommunications Group (VNPT), which holds a 25 percent stake in the
company.
According to Smart Media's general director, Nguyen Tuan Anh, the establishment of
a relationship with WPP, the world's leading communications group, will guarantee
Smart Media's future development.
Scott Spirit, WPP's digital strategy director for the Asia-Pacific region, said
that WPP's investment in Smart Media represented its commitment to developing
Vietnam 's digital communications industry. This cooperation will also create
numerous opportunities for WPP subsidiaries operating in Vietnam , he added.
WPP predicts that, this year, the Vietnamese advertising market will post a growth
rate of 16.6 percent and earn 680 million USD in revenues.
Established in 2008, Smart Media specialises in providing a broad range of
marketing, communications and multimedia services, including advertising, online
marketing and mobile services, with the goal of building and expanding the
national communications industry.-Enditem