Use of `clean` in ad for nuclear power deemed inappropriate

KAGOSHIMA, Japan, Jan. 30 Kyodo - An advertising watchdog has told the Federation of Electric Power Companies of
Japan to come up with another advertising slogan as the use of ''clean'' is not
suitable to describe nuclear energy, sources familiar with the matter said
Friday.
In a nonbinding adjudication delivered Nov. 25, the Japan Advertising Review
Organization Inc. said that the federation's advertisement in a magazine issued
in April 2008 stating, ''Nuclear power generation is a clean way to generate
electricity,'' was inappropriate, according to the sources.
JARO discussed the matter at a meeting of a panel of seven experts after a man
living in Kanagawa Prefecture complained that nuclear power generation should
not be described as ''clean'' due to the risk of radioactive pollution as a
result of accidents.
The panel discussed the complaint and concluded that the federation should not
use the word ''clean,'' even though nuclear power generates low carbon dioxide
emissions, without providing an appropriate explanation on safety.
JARO has informed the federation of its judgment.
The federation said it does not agree with the adjudication.
JARO issued a nonbinding adjudication on Chubu Electric Power Co.'s
advertisement for nuclear power plants in 1995 in which it said the company
should refrain from stating that reactors would not explode.
==Kyodo