Satyam inside-out story being sold for USD 499!

New Delhi, Jan 21 (PTI) There seems to be a business
opportunity in every crisis and the same is the case with
Satyam, with a "detailed situation analysis" of the case being
sold for USD 499.

The buyer would also get a list of probable names for the
post of CEO and CFO at the scandal-hit IT firm as also all the
future updates that emerge on the issue in this report, which
believes the company was unlikely to survive and also has a
tips or two for its potential buyers.

This "comprehensive point of view" report on Satyam is
being sold by Everest Research Institute, "an experienced
leader in outsourcing and offshoring research and analysis."

"Everest's team of industry experts has developed a
detailed situation analysis, including the issues surrounding
the crisis, implications for buyers and suppliers, and
recommendations for how to effectively respond," the firm says
in its marketing catalogue for the report.

The 30-plus page situation analysis includes timeline of
key events in the unfolding of the Satyam crisis, risk
assessment for Satyam clients and other industry players and
Everest's point of view on why Satyam is unlikely to survive.

The report also claims to provide recommendations for
current Satyam clients on effective crisis management, facts
and analysis on supplier alternatives and the buyer would also
be given "free access to future updates to the document since
this is a rapidly changing situation and this analysis will be
updated as needed."

The crisis has already seen Satyam and Raju becoming butt
of jokes and has even been featured in the advertising
campaign of dairy products major Amul, with a tagline "Satyam,
Sharam, Scandalam."

The report was first published on January 9, two days
after Satyam founder B Ramalinga Raju disclosed the massive
fraud at the company.

Since then it has been updated at least three times --
first with key messages from January 12 meeting of the
government-appointed board, then to include summary of the
second board meeting and analysis of events from January 12-17
and then lastly with the "names of candidates for CEO and
CFO".

Everest says that in the report, titled "Responding to
the Satyam Crisis", it has "prepared a comprehensive analysis
of the Satyam situation and developed recommendations on how
both buyers and suppliers should respond."

The targeted audience for the report include "buyers who
have a significant amount of business or any volume of mission
critical business sourced with Satyam" and "suppliers who are
contemplating the impact of the Satyam developments on their
clients and their own business."