Indian-origin entrepreneur receives food quality award

London, Dec 22 (PTI) A UK-based food supplier group run
by an Indian-origin entrepreneur has been awarded for a new
brand of India-produced rice.

DCS Foods, a Leicester-based firm, won the prize in the
'new product' category of the Food and Drink Innovation
Network awards supported by the East Midlands Development
Agency (EMDA), a regional development agency.

DCS Foods has been the first in the UK to distribute
'Maharani' rice imported from India.

The company says it tastes like white rice but is as
nutritious as country's brown rice.

Managing Director of DCS Foods, Rikki Verma said "We're
really pleased with the award and proud to be based in
Leicester. We think the rice is going to be successful."

David Wallace of EMDA said "These awards celebrate and
recognise the achievements of some of the most innovative
businesses in the East Midlands - businesses that are growing
and creating jobs by exploiting new ideas, technologies and
markets."

The winners were presented with accolades by BBC Working
Lunch presenter Declan Curry.

Leicester has a large population of Indian-origin that
supports a sizeable market for Indian groceries and other
items. PTI