ID :
27068
Tue, 10/28/2008 - 17:56
Auther :
Shortlink :
http://m.oananews.org//node/27068
The shortlink copeid
ATELIER DES PARFUMS TO MAKE MSIA GATEWAY FOR EXPANSION INTO ASEAN MARKET
Tengku Noor Shamsiah Tengku Abdullah
KUALA LUMPUR, Oct 28 (Bernama) -- Atelier des Parfums, a well known French perfume company, is looking to make Malaysia its gateway for the fragrance and cosmetic business in the Asean market, its vice president Hermann J. Porter said.
"We are looking to the future in expanding our business to the Asean
region and in particular Malaysia.We are also looking for interested partners,"
he told Bernama in an interview here.
Porter said most of the very famous perfumes, had over the years been using
components from Atelier des Parfum.
Since taking over the management from his parents,Porter together with the
company president, Olivier R.Funel, decided to not only be involved in the
development of products for others but also look for markets to sell its own
creations.
Porter used to be the vice president of Apple Computers in California while
Funel is a biologist and together they have proven to be an interesting mix of
talent in the business of creating perfumes.
According to Porter, Atelier des Parfum has been partnering a large company
from China which had its own retail distribution outlets."We helped the company
create its own brand of perfume for men.
"The perfume was produced in France. The fact that it was made in France is
very important for branding," he said.
He said the company had also recently introduced a second line of products
comprising eight fragrances with different compositions for sophisticated women
in Guangzhou.
Atelier Des Parfums is trying to find its way into the Malaysian and Aseasn
market with the assistance of the Electronic Business Management(EBM). The
company specialises in creating business partnerships between companies in
Europe, Asia and the United States.
"Through EBM, we felt we had good information on Malaysia and the Southeast
Asian market," Porter said.
Porter also said:"We are now basically on a fact finding trip to determine
potential opportunities by meeting with businessmen in Malaysia and South East
Asia.
"We are looking at using Malaysia and Kuala Lumpur as the hub from which to
conduct our business for the region."
Porter disclosed that Atelier des Parfum had just created the prototype of
a
product which allows women to make their own perfumes easily and in portions
which can last a day or two.
"We are thinking of using Malaysia as the test market for the product which
will revolutionise the way perfumes are used.There is a possibility that we
might even manufacture the product here," he said.
Porter also stated that Atelier de Parfum with its vast experience is also
offering consultancy services to companies in the fragrance and cosmetics
industry.
"This is to help the companies take their manufacturing processes to more
sophisticated levels, thereby making them more competitive," he said.
--BERNAMA
KUALA LUMPUR, Oct 28 (Bernama) -- Atelier des Parfums, a well known French perfume company, is looking to make Malaysia its gateway for the fragrance and cosmetic business in the Asean market, its vice president Hermann J. Porter said.
"We are looking to the future in expanding our business to the Asean
region and in particular Malaysia.We are also looking for interested partners,"
he told Bernama in an interview here.
Porter said most of the very famous perfumes, had over the years been using
components from Atelier des Parfum.
Since taking over the management from his parents,Porter together with the
company president, Olivier R.Funel, decided to not only be involved in the
development of products for others but also look for markets to sell its own
creations.
Porter used to be the vice president of Apple Computers in California while
Funel is a biologist and together they have proven to be an interesting mix of
talent in the business of creating perfumes.
According to Porter, Atelier des Parfum has been partnering a large company
from China which had its own retail distribution outlets."We helped the company
create its own brand of perfume for men.
"The perfume was produced in France. The fact that it was made in France is
very important for branding," he said.
He said the company had also recently introduced a second line of products
comprising eight fragrances with different compositions for sophisticated women
in Guangzhou.
Atelier Des Parfums is trying to find its way into the Malaysian and Aseasn
market with the assistance of the Electronic Business Management(EBM). The
company specialises in creating business partnerships between companies in
Europe, Asia and the United States.
"Through EBM, we felt we had good information on Malaysia and the Southeast
Asian market," Porter said.
Porter also said:"We are now basically on a fact finding trip to determine
potential opportunities by meeting with businessmen in Malaysia and South East
Asia.
"We are looking at using Malaysia and Kuala Lumpur as the hub from which to
conduct our business for the region."
Porter disclosed that Atelier des Parfum had just created the prototype of
a
product which allows women to make their own perfumes easily and in portions
which can last a day or two.
"We are thinking of using Malaysia as the test market for the product which
will revolutionise the way perfumes are used.There is a possibility that we
might even manufacture the product here," he said.
Porter also stated that Atelier de Parfum with its vast experience is also
offering consultancy services to companies in the fragrance and cosmetics
industry.
"This is to help the companies take their manufacturing processes to more
sophisticated levels, thereby making them more competitive," he said.
--BERNAMA
