GM to sell Chevrolet Cruze compact in S. Korea next month

SEOUL, Oct. 13 (Yonhap) -- General Motors Corp. will begin selling its new
Chevrolet Cruze compact car in South Korea next month, the U.S. automaker's local
unit said Monday.
The Cruze is the first model released as the ailing American auto giant shifts to
producing fuel-efficient cars, as it struggles to compete with Asian rivals amid
massive financial losses and shrinking market share.
The Cruze, produced by GM's South Korean affiliate, GM Daewoo Auto & Technology
Co., will be available for sales here from November under the badge of Lacetti
Premiere, GM Daewoo said in a statement.
The Cruze "will set a new standard in design, quality, performance and safety in
the global market," said James Deluca, vice president of GM Daewoo in the
Korean-language statement.
GM Daewoo didn't provide information about specifics or price ranges of the Cruze.