ID :
23266
Wed, 10/08/2008 - 19:59
Auther :
Shortlink :
http://m.oananews.org//node/23266
The shortlink copeid
BRAND PETRONAS HAS THE HIGHEST PROFILE AMONGST CONSUMERS
KUALA LUMPUR, Oct 8 (Bernama) -- Malaysia's national oil company
Petronas, is the brand with the highest profile amongst Malaysian consumers,
says a study by Pulse Group PLC on corporate brands.
Pulse Group PLC is a holding company whose wholly owned subsidiary, Pulse
BPO Sdn Bhd, is a leading provider of research process outsourced (RPO) services
within the Asia Pacific region.
The study also revealed that low cost carrier AirAsia's chief executive
officer, Tony Fernandes was the people's brand choice for chief executive
officer, Pulse Group said in a statement Wednesday.
The study was aimed at profiling companies as well as chief executive
officers as a brand amongst consumers throughout the major market centres in
Malaysia.
Petronas, is the brand with the highest profile amongst Malaysian consumers,
says a study by Pulse Group PLC on corporate brands.
Pulse Group PLC is a holding company whose wholly owned subsidiary, Pulse
BPO Sdn Bhd, is a leading provider of research process outsourced (RPO) services
within the Asia Pacific region.
The study also revealed that low cost carrier AirAsia's chief executive
officer, Tony Fernandes was the people's brand choice for chief executive
officer, Pulse Group said in a statement Wednesday.
The study was aimed at profiling companies as well as chief executive
officers as a brand amongst consumers throughout the major market centres in
Malaysia.