ID :
23042
Tue, 10/07/2008 - 10:10
Auther :

Cabinet allows medical marketing for foreigners

By Shin Hae-in
SEOUL, Oct. 7 (Yonhap) -- The Cabinet on Tuesday approved a set of bills to relax restrictions on marketing activities by local medical institutions targeting foreign patients, as part of its goal to boost the so-called medical tourism sector.

The number of foreign patients visiting South Korea's major hospitals jumped to
16,000 last year, up from a mere 760 in 2005, according to recent government
data.
The country plans to attract 100,000 medical tourists by 2012, earning some US$37
billion, spurred by top-notch local doctors and relatively cheap medical costs
compared with Western nations.
The new measures will allow local hospitals to cut medical expenses and provide
transportation and other accommodations to foreigners and overseas Koreans not
covered by domestic health insurance.
Under the current medical law, established in 1951 and last revised in 1973, such
marketing activities are banned.
Despite growing calls for deregulation, tenuous efforts to overhaul the sector
have failed due to conflicting interests between different medical sectors and
concerns over timing.
The bills now await parliamentary approval.
Most medical tourists to South Korea come seeking dental care, plastic surgery or
general checkups, according to the Health Ministry.
The country has seen an overwhelming number of female Asian tourists visiting the
country for cosmetic surgery in recent years, bolstered by the positive image of
Korean celebrities in popular domestic movies and soap operas.
For Western patients, comparatively cheap medical expenses are the main draw.
The level of Korean medical technology in popular departments such as dentistry
and cosmetic surgery reaches about 90 percent of that in the United States at one
third of the cost, the Korean Academy of Medical Sciences said.
For example, getting a comprehensive medical checkup costs an average of $2,600
per person in the U.S., but only $500 in Korea, making the trip cost-effective
even with airfare.
Meanwhile, medical costs incurred by Koreans rose from $60 million in 2006 to
$71.5 million last year, largely due to residents going abroad to treat serious
illnesses and tourists and students who receive medical treatment overseas.
hayney@yna.co.kr
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