European Travel Commission's promotion campaign in China to have positive impact on Turkey's tourism

ANKARA (A.A) - December 12, 2011 - European Travel Commission's (ETC) promotion and cooperation campaign in China is expected to have a positive impact on Turkey's tourism, a tourism ministry executive said on Monday. Ilknur Yigit, Turkish Culture & Tourism Ministry's culture and tourism counsellor in Beijing, said that millions of Chinese people were travelling all around the world every year. "China's developing abroad market will have a positive reflection on Turkey," Yigit told AA correspondent in Ankara. Yigit said Turkey was after Chinese people travelling to Europe, and the ETC, of which Turkey was also a member, had launched a promotion and cooperation campaign in China. "Turkey will be positively affected with this campaign," Yigit said.  Yigit said the number of Chinese people travelling to foreign countries would reach 57 million this year, and China was ranked the fourth in the world in regard to countries sending most tourists to foreign countries. "Chinese tourists surpassed U.S. tourists in regard to per capita expenditures in 2010, and spent 134.4 billion USD," Yigit said.  Yigit said 24 percent of Chinese people were preferring Europe as a tourist destination.