TBWA-ISCMALAYSIA WINS AWARD FOR MALAYSIA: TRULY ASIA CAMPAIGN

KUALA LUMPUR, Sept 19 (Bernama) -- Advertising agency TBWA-ISCMalaysia Group has won its second Best Long Term Marketing and Branding Campaign Award for its Malaysia: Truly Asia campaign at the Asian Marketing Effectiveness Awards 2008.

The Malaysia: Truly Asia Campaign, created by the agency in 1999, also won
silver in the same category at the same awards in 2006.

The long-standing campaign has won awards every year since its inception,
collective recognitions in the creative, marketing effectiveness and
hospitality areas.

"We saw Malaysia's factual racial and cultural diversity as the very
element
that makes our country unique. And we celebrated that multi-ethnic diversity,
along with its vast eco-tourism, mountains, lakes and seas. That led to the
birth of Malaysia: Truly Asia," said TBWA-ISCMalaysia president Austen
Zecha.

He said since the brand's inception in late 1999, tourism arrivals have
nearly quadrupled from about six million to more than 21 million visitors in
2007.

Tourism receipts have also tripled from RM12 billion in 1999 to more than
RM47 billion last year, he said.

The Asian Marketing Effectiveness Awards are the region's most coveted
awards that celebrate resourceful Asian marketing.

It was designed to set the standard for effective marketing within the
region and aims to uncover the campaigns that show results through innovative
spirit and combining creativity with effectiveness to build world-class
brands.

During the span of nearly nine years, the Malaysia: Truly Asia campaign has
won about 30 awards worldwide, and has resulted in TBWA-ISC earning another
three-year contract earlier this year from Tourism Malaysia.

-- BERNAMA