Samsung tops global multi-chip package market

SEOUL, Sept. 16 (Yonhap) -- Samsung Electronics Co., a South Korea tech giant, maintained its position as the world's dominant seller of multi-chip packages (MCP) in 2007, a market report showed Tuesday.

Samsung accounted for 34 percent of all sales of MCPs last year, outpacing its
nearest rivals Intel Corp. and Toshiba Corp., with shares of 17.6 percent and 16
percent, respectively, market researcher iSuppli said in the report.

MCP products are popular in high-end mobile phones and other digital devices
that require advanced memory capability. The demand for such high-storage chips
is growing on the back of increased sales of portable devices.

Samsung Electronics, which had a market share of 30.8 percent in 2006 in the MCP
area, has been the leading MCP maker since 2004.

The company's feat is notable considering its comparatively higher price tags for
MPCs. Samsung's average MCP price stood at US$9.25 last year while Intel and
Toshiba's products traded at an average $5.08 and $8.38, respectively.

The report assessed Samsung as possessing the leading technological capability in
the mobile memory market for handsets, providing cost-effective memory solutions
based on NOR-flash products.

odissy@yna.co.kr

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