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182949
Wed, 05/18/2011 - 14:21
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http://m.oananews.org//node/182949
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China's LCD TV sales growth expected to shrink in 2011
By Kim Young-gyo
HONG KONG (Yonhap) - The sales growth of liquid crystal display (LCD) TVs in China is expected to shrink this year as TV makers face market saturation in developed Chinese cities, a Chinese consulting firm said Wednesday.
All View Consulting Ltd., a Beijing-based appliances market consulting company, estimated the volume of retail sales in China's LCD TV market will reach 38.2 million units in 2011, a 9 percent increase from last year's figure, which was about 35 million.
In 2009, the sales volume of LCD TVs almost doubled in China from a year earlier, with 23 million units sold.
The consulting firm said small cities and rural markets will be a new growth engine for the TV makers in China, as negative growth was witnessed in the first quarter of this year in 100 major cities in the country.
"After two years of robust growth, TV makers are suffering from stagnation or even decline in the domestic sales of color TVs," All View Consulting said in a report.
"The overall market growth rate has dropped to a single digit, especially in the primary and secondary urban markets."
According to the market report, Japan's Sony Corp. was the front-runner in the Chinese LCD TV market during the first three months of this year. Sony held a 17.6 percent share of the 8 million units sold in the first quarter.
China's Skyworth Group and Hisense Group followed in the second and third places with 13.5 percent and 13.1 percent, respectively.
South Korean TV makers ranked fifth and sixth after Japanese TV maker Sharp Corp., which held 12.7 percent. Samsung Electronics Co. garnered 9.9 percent while LG Electronics Inc. grabbed 8.1 percent.
Meanwhile, Yang Dongwen, vice president of Skyworth Group, said earlier that China's flat-panel TV market will no longer be able to repeat the rapid growth in previous years.
"For the first half of 2011, the color TV firms will face pressure on the performance declines," Yang said.
"We need to come up with new products that can boost the further growth in the domestic TV businesses."
Both Chinese and foreign TV companies have launched a new range of products in China, such as smart TVs and 3-D TVs, loaded with new technologies, including intelligence platforms and screen interactions, in an aim to boost their sales growth in the world's most populous market.
HONG KONG (Yonhap) - The sales growth of liquid crystal display (LCD) TVs in China is expected to shrink this year as TV makers face market saturation in developed Chinese cities, a Chinese consulting firm said Wednesday.
All View Consulting Ltd., a Beijing-based appliances market consulting company, estimated the volume of retail sales in China's LCD TV market will reach 38.2 million units in 2011, a 9 percent increase from last year's figure, which was about 35 million.
In 2009, the sales volume of LCD TVs almost doubled in China from a year earlier, with 23 million units sold.
The consulting firm said small cities and rural markets will be a new growth engine for the TV makers in China, as negative growth was witnessed in the first quarter of this year in 100 major cities in the country.
"After two years of robust growth, TV makers are suffering from stagnation or even decline in the domestic sales of color TVs," All View Consulting said in a report.
"The overall market growth rate has dropped to a single digit, especially in the primary and secondary urban markets."
According to the market report, Japan's Sony Corp. was the front-runner in the Chinese LCD TV market during the first three months of this year. Sony held a 17.6 percent share of the 8 million units sold in the first quarter.
China's Skyworth Group and Hisense Group followed in the second and third places with 13.5 percent and 13.1 percent, respectively.
South Korean TV makers ranked fifth and sixth after Japanese TV maker Sharp Corp., which held 12.7 percent. Samsung Electronics Co. garnered 9.9 percent while LG Electronics Inc. grabbed 8.1 percent.
Meanwhile, Yang Dongwen, vice president of Skyworth Group, said earlier that China's flat-panel TV market will no longer be able to repeat the rapid growth in previous years.
"For the first half of 2011, the color TV firms will face pressure on the performance declines," Yang said.
"We need to come up with new products that can boost the further growth in the domestic TV businesses."
Both Chinese and foreign TV companies have launched a new range of products in China, such as smart TVs and 3-D TVs, loaded with new technologies, including intelligence platforms and screen interactions, in an aim to boost their sales growth in the world's most populous market.
