New-look Trung Nguyen Coffee franchise opens in Singapore

Hanoi (VNA) - A Trung Nguyen Coffee shop has opened in Singapore 's Changi Airport early September, becoming the first franchise under Trung Nguyen's new image with distinctly Vietnamese appearance .

The Thanh Nien (Young People) Online cited a company executive as saying the
150 square-metre shop would showcase Vietnam 's coffee-drinking culture
that is centered on a personal filter and its robusta coffee.

Vietnam is famed for its robusta coffee of which it is the world's
largest exporter.

In the past Trung Nguyen franchised seven outlets abroad but using its old
image.

The company has planned to franchise three more shops under the new image,
along with setting up a franchising and managing office in Singapore
between now and the end of this year.

The establishment of the office in Singapore is one of Trung Nguyen's
strategic preparatory steps in its roadmap to expand its outlets on the
world market, the executive said.

By the end of this year, ten new-look franchises are expected to open in
Hanoi and Ho Chi Minh City while old franchises will be renovated.

Founded in 1996, Trung Nguyen Coffee has so far developed a chain of over
1,000 coffee shops throughout the country and in foreign markets such as the
US, China, Singapore and Japan.-