ID :
17976
Thu, 09/04/2008 - 12:24
Auther :
Shortlink :
http://m.oananews.org//node/17976
The shortlink copeid
Budget Rent-A-Car drives into Vietnam
HCM City (VNA) - Fueled by a booming visitors' market in Vietnam
and heightened expectations by those visitors, Budget Rent-A-Car, one of the world's best known car rented companies, has rolled into the market.
Budget vehicles, complete with chauffeurs, are now available from hotels and
HCM City 's Tan Son Nhat Airport as of Monday (September 1).
"We are confident there is substantial demand for high quality car rental
here," said Dan Cohen, Budget Vietnam's general manager. "Google receives
the key phrase 'car rental Vietnam ' at least 250 times per day. Not only
does Budget fill that glaring need, but it does so in a comforting fashion.
Everyone who's been overseas knows the name, Budget, and what it
represents."
Cars are priced from 69 USD to 249 USD per day, a steal compared to the 40
USD hourly rate HCM City five-star hotels typically offer.
The decision to make a driver/traveling concierge part and parcel of the
Vietnam car-rental experience was prompted by a combination of factors,
headed by the rarity of foreign drivers here and the growing market for a
middle ground between guided tours and going it totally alone.
"We're positioning the traveling concierge services as an alternative to
traditional package tours. We call it travel for grown-ups," said Cohen.
Budget teamed up with the Gannon Group, which specialises in warehouse
services and asset management.
On the ground since the lifting of the trade embargo in 1994, Gannon has
paved the way for a host of big-name brands, including L'Oreal, Nestle and,
most recent, Budweiser. With Budget, there is a vested interest; Gannon owns
the franchise rights for Budget Vietnam.
"We began discussions with Budget in 2005, believing its service has huge
potential, especially as this country welcomes more visitors with discerning
taste," said Walter Blocker, Gannon's CEO. "The brand offers qualities an
affluent audience wants and appreciates.
"People want to visit Vietnam ; the numbers say as much. But they don't
necessarily want a tour guide with them every second, nor do they want to
navigate from the airport to their hotel, or from Hanoi to Ha Long Bay
on their own. This is a middle ground where we see extraordinary market
potential," said Blocker.-Enditem
and heightened expectations by those visitors, Budget Rent-A-Car, one of the world's best known car rented companies, has rolled into the market.
Budget vehicles, complete with chauffeurs, are now available from hotels and
HCM City 's Tan Son Nhat Airport as of Monday (September 1).
"We are confident there is substantial demand for high quality car rental
here," said Dan Cohen, Budget Vietnam's general manager. "Google receives
the key phrase 'car rental Vietnam ' at least 250 times per day. Not only
does Budget fill that glaring need, but it does so in a comforting fashion.
Everyone who's been overseas knows the name, Budget, and what it
represents."
Cars are priced from 69 USD to 249 USD per day, a steal compared to the 40
USD hourly rate HCM City five-star hotels typically offer.
The decision to make a driver/traveling concierge part and parcel of the
Vietnam car-rental experience was prompted by a combination of factors,
headed by the rarity of foreign drivers here and the growing market for a
middle ground between guided tours and going it totally alone.
"We're positioning the traveling concierge services as an alternative to
traditional package tours. We call it travel for grown-ups," said Cohen.
Budget teamed up with the Gannon Group, which specialises in warehouse
services and asset management.
On the ground since the lifting of the trade embargo in 1994, Gannon has
paved the way for a host of big-name brands, including L'Oreal, Nestle and,
most recent, Budweiser. With Budget, there is a vested interest; Gannon owns
the franchise rights for Budget Vietnam.
"We began discussions with Budget in 2005, believing its service has huge
potential, especially as this country welcomes more visitors with discerning
taste," said Walter Blocker, Gannon's CEO. "The brand offers qualities an
affluent audience wants and appreciates.
"People want to visit Vietnam ; the numbers say as much. But they don't
necessarily want a tour guide with them every second, nor do they want to
navigate from the airport to their hotel, or from Hanoi to Ha Long Bay
on their own. This is a middle ground where we see extraordinary market
potential," said Blocker.-Enditem
