ID :
175475
Thu, 04/14/2011 - 16:47
Auther :
Shortlink :
http://m.oananews.org//node/175475
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Govt urged to tap potential of tourism
Islamabad, April 14, 2011 (PPI): The government should tap huge potential of tourism, as it would also help in improving the socioeconomic conditions of the country, says Dr. Murtaza Mughal, President Pakistan Economy Watch (PEW).
He said government needs to turn tourism into a key driver for socioeconomic development and poverty reduction. Pakistan needs and draw advantage from Chinese tourism industry, the world’s fourth largest that ranks third in total outbound travel spending, he said.
China is poised to become world’s number one economic power while western nations and struggling to sustain growth rate. At present, 25 million Chinese are travelling each year; the number is expected to double by 2020. This means that they would be spending $590 billion per annum.
Government should plan to attract Chinese tourists for the sake of development as they feel very comfortable in Pakistan, Dr Mughal demanded.
Our exemplary relations have done little to attract Chinese tourists, he said adding that Pakistan’s share in Chinese leisure spending remains very low, he said.
Anyone interested in tapping China’s booming tourism sector should first understand their needs and expectations.
Majority of Chinese travellers are reported to be dissatisfied with arrangements in the tourist destinations which is an opportunity for Pakistan’s hospitality sector.
He said that Chinese tourists are current spending around 295 billion dollars which is just the tip of their tourism iceberg.
Attracting tourist dollars can make an important contribution to our foreign exchange earnings, create employment and benefit backward areas.
We should realize that he business volume of tourism has surpassed that of oil exports. It has become one of the major players in international commerce; therefore; it cannot be neglected any more, said Dr. Mughal.
He said government needs to turn tourism into a key driver for socioeconomic development and poverty reduction. Pakistan needs and draw advantage from Chinese tourism industry, the world’s fourth largest that ranks third in total outbound travel spending, he said.
China is poised to become world’s number one economic power while western nations and struggling to sustain growth rate. At present, 25 million Chinese are travelling each year; the number is expected to double by 2020. This means that they would be spending $590 billion per annum.
Government should plan to attract Chinese tourists for the sake of development as they feel very comfortable in Pakistan, Dr Mughal demanded.
Our exemplary relations have done little to attract Chinese tourists, he said adding that Pakistan’s share in Chinese leisure spending remains very low, he said.
Anyone interested in tapping China’s booming tourism sector should first understand their needs and expectations.
Majority of Chinese travellers are reported to be dissatisfied with arrangements in the tourist destinations which is an opportunity for Pakistan’s hospitality sector.
He said that Chinese tourists are current spending around 295 billion dollars which is just the tip of their tourism iceberg.
Attracting tourist dollars can make an important contribution to our foreign exchange earnings, create employment and benefit backward areas.
We should realize that he business volume of tourism has surpassed that of oil exports. It has become one of the major players in international commerce; therefore; it cannot be neglected any more, said Dr. Mughal.
