ID :
166690
Wed, 03/09/2011 - 05:54
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http://m.oananews.org//node/166690
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Thai health ministry regulates powdered milk advertisement
BANGKOK, March 9 (TNA) - The Thai public health ministry has called for a revision to state regulations concerning the advertisement infant powdered milk. The move has been influenced by doubts over the legitimacy of their product information and benefits and an aim to promote breastfeeding among Thai mothers.
Thai Public Health Minister Jurin Laksanawisit confirmed his decision on Tuesday for the Food and Drug Administration (FDA), under his ministry, to work on a new bill to ban misleading marketing campaigns on infant powdered milk. This will be coupled with an effort to build public awareness about the benefits of breastfeeding and breast milk, which have been medically proven to aid intellectual and emotional childhood developments.
Studies found that breastfed infants had a higher capacity for intellectual development than those raised with powder-based milk, due to the presence of natural substances needed for brain and visual developments which are critical to early childhood learning.
Since 2007, the ministry has coordinated with at least 898 private and state hospitals, or some 85 per cent of hospitals nationwide, on an intensive family care campaign to standardise pregnancy services from the prenatal stage through to birth delivery, and child rearing up to the age of 5. Official statistics from 2009 show that the number of mothers who solely breastfed their new born in the first six months increased to a high 30 per cent, from around 5 per cent in 2005, covering an annual average of some 240,000 new borns out of a total 800,000 nationwide.(TNA)
Thai Public Health Minister Jurin Laksanawisit confirmed his decision on Tuesday for the Food and Drug Administration (FDA), under his ministry, to work on a new bill to ban misleading marketing campaigns on infant powdered milk. This will be coupled with an effort to build public awareness about the benefits of breastfeeding and breast milk, which have been medically proven to aid intellectual and emotional childhood developments.
Studies found that breastfed infants had a higher capacity for intellectual development than those raised with powder-based milk, due to the presence of natural substances needed for brain and visual developments which are critical to early childhood learning.
Since 2007, the ministry has coordinated with at least 898 private and state hospitals, or some 85 per cent of hospitals nationwide, on an intensive family care campaign to standardise pregnancy services from the prenatal stage through to birth delivery, and child rearing up to the age of 5. Official statistics from 2009 show that the number of mothers who solely breastfed their new born in the first six months increased to a high 30 per cent, from around 5 per cent in 2005, covering an annual average of some 240,000 new borns out of a total 800,000 nationwide.(TNA)
