ID :
16109
Sat, 08/16/2008 - 14:06
Auther :
Shortlink :
http://m.oananews.org//node/16109
The shortlink copeid
MAS PLANS TO RUN MH ADVOCATES PROGRAMME ON QUARTERLY BASIS
KUALA LUMPUR, Aug 16 (Bernama) -- National carrier Malaysia Airlines (MAS) plans to run its MH Advocates Programme on a quarterly basis in an effort to identify emerging issues and collect feedback which can be used to further spur improvements.
MAS said in a statement Saturday that the programme was also a platform for the airline to update and pre-empt customers about new developments, product and services.
Its managing director and chief executive officer Idris Jala said the programme was MAS' latest initiative in line with its plans to tranformthe airline.
Idris said the programme was developed with the intention of turning complainants into advocates and for delighted customers to remain loyal andsatisfied.
"By being transparent and open with our customers, we hope to be able to make improvements within the organisation and turn customers into ourchampions," he said.
The MH Advocates Programme consists of a mix of customers, frequent flyersand influencers.
-- BERNAMA
MAS said in a statement Saturday that the programme was also a platform for the airline to update and pre-empt customers about new developments, product and services.
Its managing director and chief executive officer Idris Jala said the programme was MAS' latest initiative in line with its plans to tranformthe airline.
Idris said the programme was developed with the intention of turning complainants into advocates and for delighted customers to remain loyal andsatisfied.
"By being transparent and open with our customers, we hope to be able to make improvements within the organisation and turn customers into ourchampions," he said.
The MH Advocates Programme consists of a mix of customers, frequent flyersand influencers.
-- BERNAMA
