SABB launches Arabic call center

RIYADH, August 04, SPA -- SABB launched its HSBC Bank Middle East
Call Center operations in Riyadh to serve its clients more
effectively.

In a press statement published today, Nabil Al-Hoshan, general
manager, SABB Personal Financial Services said: “This move falls
within the framework of a series of joined-up projects between SABB
and HSBC Middle East, that aims at enhancing the services offered to
customers all over the world, utilizing — by all possible ways and
means — the excellent and close relationship between the two banks.
Through this new call center, SABB will receive Arabic incoming calls
from HSBC customers from all over the Middle East, related to credit
cards and other banking services inquiries, in addition to answering
questions related to marketing campaigns and contact with prospective
and potential customers. This unit is expected to handle 3,000 calls
per day by year-end.”

On his part, Abdulfattah Sharaf, CEO of Personal Financial Services,
HSBC Middle East, said, “The new call center is part of our ongoing
effort to consolidate call center operations in the Middle East. Our
evaluations have shown that substantial operating efficiencies can be
achieved by operating our regional call center in Riyadh, especially
when considering the administration, training and technology required
to operate a world-class center.”


SABB’s current call center operations have won global recognition,
being among the world’s best. At the “2007 World Call Centers
Awards”, SABB won the silver medal for best call center in Europe,
the Middle East and Africa, and the silver medal for “Best Call
Center” among medium sized operations, in addition to the award of
“Best Outbound Campaign.”

--SPA