ID :
147695
Wed, 10/27/2010 - 18:10
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Shortlink :
http://m.oananews.org//node/147695
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BMA targets retaining World’s Best City title next year
BANGKOK, Oct 27 -- The Bangkok Metropolitan Administration (BMA) will launch six measures to promote the status of the tourism industry in Bangkok, including marketing plans, improved safety measures and improved facilities for tourists in a bid for the 'City of Angels' to retain the World’s Best City next year, according to Bangkok Governor Sukhumbhand Paribatra.
The Thai capital was named by Travel+Leisure magazine as the World’s Best City 2010 for living and travelling in a survey conducted among its readers and the Bangkok governor himself in July flew to personally receive the award in New York City.
Bangkok Governor Sukhumbhand said the ambitious measures include marketing promotion plans, both domestic and international, with road show activities in potential markets such as England, Germany, India and China.
Tourism operators in Thailand will be invited to join the road show to build confidence among foreign markets regarding the Thai economic, social and political stability.
City Hall will also foster cooperation with the Thailand Convention and Exhibition Bureau (TCEB) regarding the MICE market -- business organisations whose market segments comprise meetings, incentives, conventions, and exhibitions -- to promote Bangkok as the top centre for MICE events and activities in the region, he said.
Other measures will promote the arts, culture and well known festivals such as Songkran, Loy Krathong, and the World Food Festival, as well as developing and promoting the quality of tourism-related businesses such as food services and mass transportation.
Safety measures for visitors will also be priority to make travellers feel safe and sound and infrastructure to facilitate the tourists as well as tourist information which would be available to visitors to access more easily.
The Bangkok governor also gave assurance that the measures would help promote the tourism industry in Bangkok and could keep Bangkok as the World’s Best City in the years ahead.
Gov Sukhumbhand announced the measures when he welcomed Ed Kelly, president and CEO of American Express Publishing Corporation, publisher of Travel+Leisure magazine, who visited Thailand to congratulate the governor for the award.
Ranked top in both the World and Asia, scoring 90.30, Bangkok shot to the top of the reader survey based on a time frame before this year's political disturbances, followed by Thailand’s northern city of Chiang Mai.
Samui and Phuket islands in the South were ranked fourth and the fifth respectively among Best Islands in Asia.
Travel+Leisure, a leading worldwide travel magazine, held its annual World’s Best Awards Readers’ Survey for the 15th consecutive year.
Readers were asked to help define excellence in travel by rating airlines, hotels, travel destinations and more. (MCOT online news)
The Thai capital was named by Travel+Leisure magazine as the World’s Best City 2010 for living and travelling in a survey conducted among its readers and the Bangkok governor himself in July flew to personally receive the award in New York City.
Bangkok Governor Sukhumbhand said the ambitious measures include marketing promotion plans, both domestic and international, with road show activities in potential markets such as England, Germany, India and China.
Tourism operators in Thailand will be invited to join the road show to build confidence among foreign markets regarding the Thai economic, social and political stability.
City Hall will also foster cooperation with the Thailand Convention and Exhibition Bureau (TCEB) regarding the MICE market -- business organisations whose market segments comprise meetings, incentives, conventions, and exhibitions -- to promote Bangkok as the top centre for MICE events and activities in the region, he said.
Other measures will promote the arts, culture and well known festivals such as Songkran, Loy Krathong, and the World Food Festival, as well as developing and promoting the quality of tourism-related businesses such as food services and mass transportation.
Safety measures for visitors will also be priority to make travellers feel safe and sound and infrastructure to facilitate the tourists as well as tourist information which would be available to visitors to access more easily.
The Bangkok governor also gave assurance that the measures would help promote the tourism industry in Bangkok and could keep Bangkok as the World’s Best City in the years ahead.
Gov Sukhumbhand announced the measures when he welcomed Ed Kelly, president and CEO of American Express Publishing Corporation, publisher of Travel+Leisure magazine, who visited Thailand to congratulate the governor for the award.
Ranked top in both the World and Asia, scoring 90.30, Bangkok shot to the top of the reader survey based on a time frame before this year's political disturbances, followed by Thailand’s northern city of Chiang Mai.
Samui and Phuket islands in the South were ranked fourth and the fifth respectively among Best Islands in Asia.
Travel+Leisure, a leading worldwide travel magazine, held its annual World’s Best Awards Readers’ Survey for the 15th consecutive year.
Readers were asked to help define excellence in travel by rating airlines, hotels, travel destinations and more. (MCOT online news)
