ABOUT MEASURE FOR "ONE DAY ON EARTH" PROJECT

Ulaanbaatar, Mongolia, /MONTSAME/ Supported by the United Nations, American Red Cross, Vimeo and Dozens of Non-Profits, One Day on Earth Connects thousands of filmmakers in every country are to share their unique experiences.
As part of the One Day on Earth project, people from every nation of the world will film their perspectives to showcase the amazing diversity, conflict, tragedy and triumph that occur in one 24-hour period. From the basic human needs, joys and struggles that unite us, to the unique cultural traditions that shape our identity, thousands of normally untold stories will be brought to light through the eyes of filmmakers and inspired citizens. The project is free and open to all people, cultures, beliefs and nationalities. With thousands of filmmakers representing over 200 countries - ranging from teenagers using cell phones to Award winning cinematographers with HD cameras - the unprecedented scope of video captured on this day will be viewable through an innovative online archive system and a feature length documentary that explores our planet's identity, slated for 2011. One Day on Earth has also created an interactive online community for its participants powered by Ning, the leading online platform for the world's organizers, activists and influencers. Members are encouraged to connect with one another from all corners of the planet, sharing their thoughts, photos and videos to spark a larger global awareness and consciousness. For some, the online community has inspired international collaborations, expanding the depth of stories being shared.
A few 10.10.10 stories to highlight include:
- African nationals who immigrate to the U.S., either voluntarily or through exile, to pursue their dreams and what they are doing to give back to their home countries.
- Children in the Philippines scavenging for copper cables to earn a few pesos for a meal
- The daily lives of a Rwanda Genocide survivor to an Academy Award-nominated documentary filmmaker, to LA-based twins turning 10 on 10.10.10
- Scientists in Antarctica creating a 24-hour time lapse, documenting the effects of wintering-over while continuing their research on glaciology, astronomy and biomedical studies.
- A U.S. performance of the African Children's Choir, which offers reprieve for some of the most vulnerable children in Africa who have lost one or both of their parents to poverty or disease
- Dutch environmentalists voyaging from Alaska to Argentina on bamboo bicycles to raise awareness of the global water crisis.
"One Day on Earth will permit us to view our world through diverse lenses," said Kathy Eldon, Founder of the Creative Visions Foundation, which is providing fiscal sponsorship for the project. "We hope the tremendous archive of footage gathered will offer a unique, unfiltered perspective on countries and cultures that are often seen only through the eyes of outsiders."
Additionally, the United Nations Development Programme (UNDP) has partnered to increase access and participation in 100 countries impacted by poverty and scarce media access. In particular, UNDP fieldworkers and local participants will film the foremost socio-economic issues in underrepresented and underdeveloped communities to further galvanize the UN Millennium Development Goals - with the deadline approaching in 2015.
Also, 450,000 students worldwide are expected to participate via the free One Day on Earth educational toolkit (www.101010educate.org), providing comprehensive 21st century learning skills in video production and social media. From leading U.S. colleges and universities to a remote school house in Tigray, Ethiopia, all of the participating schools are planning to incorporate the One Day on Earth toolkit into their curriculum to further media literacy for students of all ages.
Following the landmark event on 10.10.10, the One Day on Earth archive - searchable by topic, popularity and location - will be available to the public for anyone to navigate and learn about important issues facing our global community. Participants will also have access to download all One Day on Earth footage for non-commercial purposes, offering an additional opportunity to produce their own interpretations of global life. Vimeo, a popular video platform for experienced and novice filmmakers, is providing the necessary bandwidth to host the video archive. In addition, they are promoting the project to their community of over 4 million members.

About One Day on Earth:
One Day on Earth began in September 2008 as a new media project to create a unique video time capsule, global online community, and feature length film-all from participant footage captured during the 24-hour period of October 10, 2010. Founder/Director Kyle Ruddick and Executive Producer Brandon Litman established the project as a shared archive, allowing all participants to create their own edited interpretation of the world. Producer/editor Michael Klima will help manage the post-production process. A project of the Creative Visions Foundation, One Day on Earth is also working closely with several non-profits and NGOs to document important social issues and the diversity of global culture on 10.10.10. Those who wish to support One Day on Earth should visit www.101010donate.org

About the Founders:
Founder/Director Kyle Ruddick and Executive Producer Brandon Litman have production offices in both New York and Los Angeles. Ruddick, through his Santa Monica production studio, has handled large production and post-production duties for a variety of brands and campaigns, including THX and Star Wars Episode 3. Litman has been Executive Producer for on-air marketing efforts with various television networks, including Discovery Channel, FX Networks, the Science Channel and HBO. Both credit the project's success to the many helping hands around the world that have pitched in.