ID :
14473
Thu, 07/31/2008 - 17:52
Auther :

VP ASKS SMEs TO BRAND THEIR PRODUCTS

Jakarta, July 31 (ANTARA) - Vice President Jusuf Kalla has asked small- and medium-scale businessmen to brand their products so that Indonesians consumers can feel proud in using the goods.

"It is time for us to brand our products. If so far, women feel proud when they consume things with the Gucci brand and men feel the same about Dunhill- and Kenzo-branded goods, people today should be made proud of using domestically-branded products," Kalla said when opening the 6th Small- and Medium-scale Enterprises and Cooperatives (SME's Co) Festival here on Thursday.

Kalla said the abundant domestic natural resources such as wood, gold, leather, even water hyacinths, and the capital made available by the government through the people's business credit (KUR) scheme would be useless if the Indonesian people did not like to use the domestic products.

According to the vice president, China and Japan could become developed countries because their people were proud of using their own domestic products.

"How could we be admired by others if we don't appreciate our own domestic products," Kalla said, adding that all developed countries made progress by starting to sell first their domestic products to other countries.

The vice president also called on Cooperatives, Small- and Medium-scale Enterprises Minister Surya Dharma Ali to make selling of domestic products with national banding a habit.


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