Kerr-ching: Miranda secures coveted ads

Victoria's Secret angel Miranda Kerr has secured two of the most coveted advertising
campaigns in the modelling world.
Kerr will feature in the high-end fashion advertising campaigns for Prada's and Jil
Sander's autumn/winter 2010/11 collections.
It places her on equal footing with fellow Aussie supermodel Abbey Lee Kershaw, who
has landed the advertising campaign for Chanel's autumn/winter 2010 collection.
Kerr has had a rapid ascent from lingerie model to celebrity supermodel and is now
among the fashion world's elite.
Barely a year ago, Kerr got her first major assignment when she posed for
influential photographer Terry Richardson alongside fellow Aussie beauties Kershaw
and Catherine McNeil for the 2010 Pirelli calendar.
Then in February, she rejoined McNeil on Prada's runway for the autumn/winter
2010/11 show before appearing for a second time at Balenciaga's Paris Week show,
this time modelling in its autumn/winter 2010/11 show.
The latest advertising coups for the luxury brands cement Kerr's new fashion status.
She is only the second Australian model to have been shot for Prada, following in
the footsteps of Gemma Ward.
"I think she's a very good little businesswoman," said Edwina McCann, Australian
Harper's Bazaar editor.
"That in itself is incredible because she was the classic kind of Victoria's Secret
girl, more into the lingerie/swimwear category than the high-end runway category."
Kerr, 27, found international celebrity through her relationship with Hollywood hunk
Orlando Bloom, her multi-million-dollar contract as a Victoria's Secret angel, and
as a regular GQ cover girl.
"I think people like Miranda are very good for fashion overall and I like the fact
that models can become brands, because in a lot of ways it's more appropriate I
think than celebrities," Ms McCann said.