ID :
10805
Wed, 06/25/2008 - 15:29
Auther :
Shortlink :
http://m.oananews.org//node/10805
The shortlink copeid
Estee Lauder to make foray into Indian market
New York, June 25 (PTI) - With rising demand for the latest
beauty products in India, especially from the prosperous
middle class, international chain Estee Lauder is making a
foray into the lucrative South Asian market.
The company, which is establishing the first of its four
freestanding stores in Mumbai, plans to tap Bangalore and
Delhi markets over next six months. It will open 20 outlets
over the next three years as it expands into Hyderabad,
Kolkata and Pune.
"The timing is right to bring Estée Lauder to India,"
John Demsey, Group President, The Estée Lauder Companies, told
P.T.I.
"Many Indian women are already aware of Estée Lauder, and
we are thrilled to bring them their brand of choice, and
introduce the brand to a whole new generation of women. I am
confident that Estée Lauder will be a huge success in India,"
he said.
All locations in the country, he said, will feature the
brand's best selling global products as well as products
chosen specifically for Indian consumers.
Key global products, he said, include Estée Lauder's
Re-Nutriv luxury skin care line as well as iconic products
such as Advanced Night Repair, Double Wear long-lasting liquid
and powder foundations, Signature Hydra Lustre lipstick and
fragrances, including Estée Lauder 'pleasures' and Pure White
Linen.
The company is also introducing skin care range called
Cyber White in India as the Asian consumers, he said, are
interested in a brightening regimen that addresses skin
discoloration in the form of age spots and help restore
evenness of skin tone, brightness and luminosity.
"By contrast, we've found that in North America and
Europe women are more interested in addressing lines and
wrinkles," Demsey said.
"Based on extensive research with Indian consumers,
specific initiatives implemented for India include six
additional shades of Double Wear liquid and powder foundation
developed specifically for Indian skin tones and a colour
collection called Jewels of Summer," he added.
Estee Lauder's success for more than 60 years has been
driven largely by a clear commitment to a strong set of core
principles and values, a passion for innovation and
excellence and a focused and intuitive eye towards the
future, he said.
"This is evident today as Estee Lauder continues to
redefine luxury in today's terms while pioneering new paths in
skincare, fragrance and makeup globally."
beauty products in India, especially from the prosperous
middle class, international chain Estee Lauder is making a
foray into the lucrative South Asian market.
The company, which is establishing the first of its four
freestanding stores in Mumbai, plans to tap Bangalore and
Delhi markets over next six months. It will open 20 outlets
over the next three years as it expands into Hyderabad,
Kolkata and Pune.
"The timing is right to bring Estée Lauder to India,"
John Demsey, Group President, The Estée Lauder Companies, told
P.T.I.
"Many Indian women are already aware of Estée Lauder, and
we are thrilled to bring them their brand of choice, and
introduce the brand to a whole new generation of women. I am
confident that Estée Lauder will be a huge success in India,"
he said.
All locations in the country, he said, will feature the
brand's best selling global products as well as products
chosen specifically for Indian consumers.
Key global products, he said, include Estée Lauder's
Re-Nutriv luxury skin care line as well as iconic products
such as Advanced Night Repair, Double Wear long-lasting liquid
and powder foundations, Signature Hydra Lustre lipstick and
fragrances, including Estée Lauder 'pleasures' and Pure White
Linen.
The company is also introducing skin care range called
Cyber White in India as the Asian consumers, he said, are
interested in a brightening regimen that addresses skin
discoloration in the form of age spots and help restore
evenness of skin tone, brightness and luminosity.
"By contrast, we've found that in North America and
Europe women are more interested in addressing lines and
wrinkles," Demsey said.
"Based on extensive research with Indian consumers,
specific initiatives implemented for India include six
additional shades of Double Wear liquid and powder foundation
developed specifically for Indian skin tones and a colour
collection called Jewels of Summer," he added.
Estee Lauder's success for more than 60 years has been
driven largely by a clear commitment to a strong set of core
principles and values, a passion for innovation and
excellence and a focused and intuitive eye towards the
future, he said.
"This is evident today as Estee Lauder continues to
redefine luxury in today's terms while pioneering new paths in
skincare, fragrance and makeup globally."
