Zimbabwe to participate in Malaysia International Halal Showcase
KUALA LUMPUR, Sept, 13 (Bernama) -- Zimbabwe is to participate in the 9th edition of the Malaysia International Halal Showcase (MIHAS) in Kuala Lumpur from September 12 to 15, in its pursuit of economic diplomacy.
Zimbabwe’s Ambassador to Malaysia Constance Chemwayi said: “Our main aim is to make Malaysia a gateway to accessing the USD3 trillion (2020) halal global market with only 20 per cent of the demand being met”.
The Zimbabwe trade booth will be manned by ZimTrade and four participating companies that are exhibiting some of the country’s horticultural products, teas and coffees, honey and honey products as well as herbal products, and of course its signature drink – Mazoe.
“It is our hope that through participating at such a big fair in the South East Asian region, Zimbabwean products that meet the global high standards will find a share in this halal global market,“ she said in a statement.
Zimbabwe has the capacity to supply horticultural produce and related processed foods, which are unique and have rich natural flavours that suit the current global consumer patterns.
“Our participation gives us the opportunity to connect to the right business in the halal ecosystems and supply chain, gain knowledge from the halal industry captains and enhance networking opportunities.
“It also gives us an opportunity to promote Zimbabwe as a reliable and competitive sourcing and business destination for our manufactured goods, horticultural products, and value-added services that meet the halal standards,” she said.
Themed “Paving the Way of Halal,” MIHAS 2023 – graced by 470 buyers and 40 countries – aims to highlight the latest trends, technologies, and innovations across 13 major halal industry clusters.
The 19th MIHAS will place special emphasis on the agenda of helping local and international players to look to innovation and sustainable initiatives to spearhead steady growth for the halal economy.
MIHAS is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe (the Middle East, Europe, Central Asia, South Asia, Southeast Asia, Oceania, the Americas and Africa region), from trade commissions to various Government agencies, from industry players to market leaders.
-- BERNAMA
