Second Hya Exhibition Opens November 22 in Doha

Doha, November 16 (QNA) - Post-modern creations of one of the most visible motifs of Arabian culture - the abaya - by the region's designers will be on display from November 22 to 25 at the second Hya Exhibition at the Doha Exhibition Centre (DEC). Hya (She) will showcase the latest designs and trends for abayas, kaftans and evening gowns from Qatari and international designers, the organisers Qatar Tourism Authority (QTA) announced Wednesday. The second edition builds on a similar exhibition held last June which saw good public attendance at the DEC. QTA Head of Organising Internal Exhibition and Exhibitions Services Department Lahdan Ghanim Al Mohannadi said, "We are gathering more exhibitors from around the region and especially from Qatar for the second edition of Hya, the amazing response to the first event in June shows that there is a wealth of talent in designing and creating these sometimes spectacular garments, as well as a discerning public looking for new and unique designs." "There is a great market for these garments in Qatar and the entire Middle East North Africa region. We were especially encouraged after the amazing response to the first exhibition. We plan to hold the event four times a year now, to coincide with the new 'seasons' and cycles of designs," he added. The event will include fashion shows and demonstrations as well as the opportunity for visitors to purchase garments and other accessories. "We deliberately looked to recruit the best designers and retailers from across the Middle East and North Africa region," he said. "As a result we had many visitors from outside of Qatar coming to see the latest designs and trends. We expect even more to come this time. "The exhibition is also a fantastic marketing opportunity for young and upcoming designers, especially those from the Gulf region, to reach a wider audience and showcase their talent." The exhibition will be open daily from 10am to 1pm and 4pm to 10pm, organisers said. (QNA)