Al Rayan Partners Sign JV with Brash Brands

Doha, April 16 (QNA) -Al Rayan Partners, a subsidiary of Masraf Al Rayan, and Brash Brands, a UAE-based boutique brand consultancy, have announced a joint venture to launch Brash Brands Qatar. Under the agreement, Brash Brands Qatar will offer brand and communications consultancy services to companies within the Qatari market. The business will be focused on finding, creating and delivering growth opportunities in keeping with the economic growth of the country, said the company in a press release issued here on Tuesday. The Chairman of Brash Brands Qatar Khalid Fakhroo said, There is great potential for services offered by Brash Brands Qatar given the growth we are witnessing in the local market. Not only is there an appetite for high quality consulting services, but we also recognise their ability to help us grow the value of our own investment assets. We are happy to have the Brash team on board, who continue to provide unique strategic and creative solutions, he added. Brash Brands Qatar will help Qatari companies create and build stronger brands in order to drive growth in the region Doha, Qatar Brash Brands is best-known as the creator of the Burj Khalifa brand, and for its work with Msheireb Properties, one of Dohas biggest developers. It has created some of the most memorable brands across the MENA region and beyond, delivering brand consultancy for the likes of Emaar, Averda, dnata, Etihad Rail and The Dubai Mall. For his part, Brash Qatar Managing Director John Brash commented, We have been operating within the Qatari market for nearly two years, establishing a series of relationships and an excellent track record of delivery. Creating a joint venture with the prestigious Masraf Al Rayan bank is testament to our business strategy, our commitment to help companies grow their asset value and the strength of our relationships, he added. Elaborating John Brash said, Brash Brands was born and bred in this region and, like Qatar, we are proud of our heritage. We are very excited by the potential of this venture. Brash Brands is set to make further announcements about the partnership in the coming months. It is worth to mention that Al Rayan Partners is a subsidiary of Masraf Al Rayan which focuses on real estate development & investment, project management as well as professional services. In addition to its partnership in the Brash Qatar JV,Al Rayan Partners most recent project is Seef Lusail a waterfront mixed-use development located in Lusail City, north of Doha. Whereas Masraf Al Rayan (MAR) is engaged in banking, financing and investing activities in conformity with the Principles of Islamic Sharia. Its strategic vision of the future is to be a leading and innovative international Islamic financial institution with Corporate, Retail, SME and Private banking, as well as Treasury. Al Rayan Investment is also the investment-arm of Masraf Al Rayan, which completes the circle for Masraf Al Rayan as being a full-fledged Islamic bank. Now MAR boasts total assets of over QAR 28 billion, which makes MAR the number one bank in the state of Qatar, in terms of growing its balance sheet, attracting the largest amount of customer deposits. Brash Brands helps clients increase their commercial value by developing brands that get people talking. Founded by John Brash in the UAE in 2007, our team unites strategic insight with creative flair in a more agile and personal approach than the big agencies can deliver. Based in Dubai, Brash also has offices in Abu Dhabi, London, Salzburg, Shanghai and Singapore, with associates in Prague and a new office in Qatar.(END)