Jetro, Sendro Ichi Hold Japanese Seafood Fest 2024

KUALA LUMPUR, Jan 26 (Bernama) -- Japan External Trade Organisation (Jetro) and seafood supplier, Sendo Ichi Seafood have collaborated in organising the first-ever Japanese Seafood Fest 2024, showcasing the finest treasures from Japan's seas.

Held from Jan 26 to 28 at Lalaport Mall, Bukit Bintang City Centre, Kuala Lumpur, the event is aimed at strengthening cultural and business ties between Japan and Malaysia, Jetro said in a statement on Friday.

At the official media launch, Jetro Kuala Lumpur managing director, Koichi Takano said food exports from Japan to Malaysia have more than tripled in value over the past five years.

“We are deeply grateful to Malaysians who recognise and have an appreciation for the quality and the taste that only Japanese food can bring,” he said.

The festival kicked off with a grand launch, featuring the carving of a 60-kg tuna by renowned chef Otsuka Kenji of Sushi Yoshi restaurant.

The Japanese Seafood Fest aims to connect the artistry of Japanese gastronomy with culinary enthusiasts by collaborating with the best Japanese restaurants and partners such as Sushi Yoshi, HUT Sake Bar, Ten itsu and Mochiya.

Sendo Ichi's general manager, Aldred Yaw said the event serves as a platform to introduce and highlight the excellence of fresh, sustainable seafood imported from Japan while adhering to strict compliance with all food safety handling standards.

“Being closely associated and working with various top seafood exporters, producers and consultants in Japan, we have been able to bring the best of Japanese seafood to the Malaysian market,” said Yaw.

As part of the interactive experience, festival-goers can explore Japan's harvest, test their knowledge in a quiz, and be rewarded with samples of Maguro (Bluefin Tuna), Kaki (Oyster), Hotate (Scallop), Saba (Mackerel), and Hamachi (Yellowtail).
-- BERNAMA