CGB Launches Unified Customer Experience Platform 'Sharek'

Doha, December 24 (QNA) - The Civil Service and Government Development Bureau (CGB) launched today the unified platform for managing and unifying the customer experience (Sharek), which will provide many advantages to customers, employees, supervisors, and decision makers.
In a statement, CGB said that Sharek is unfolding a new chapter in governmental services, saving time and effort in addition to facilitating procedures with the support of artificial intelligence. The platform brings together the services of 40 government bodies and establishes communication channels with customers.
HE CGB President Abdulaziz bin Nasser bin Mubarak Al Khalifa said that launching Sharek comes within the framework of a comprehensive strategy to improve government services and customer experience in Qatar, as well as to raise government service accessibility, smooth-running, and effectiveness.
His Excellency added that the platform constitutes an essential element in the government excellence program, achieving the strategic direction of the State of Qatar by focusing on customers, solutions and technical systems to improve their experience and interaction with government entities.
In this context, Director of Government Development Affairs at CGB Raed Ibrahim Al Emadi said that Sharek aims to change the existing concept of government services altogether, underscoring the significance of unifying the channels of communication of customers with the various government entities, and pointing out that the platform will measure the percentage of customers' satisfaction with the services provided in an objective manner based on facts and figures, which will then be used to assist decision makers in improving and developing government services.
Al Emadi explained that Sharek was designed based on the United Nations standards for electronic participation, and added that customers will be able to book an appointment prior to visiting participating government entities, receiving priority status in the waiting queue, with service provider employees being able to view the customer's service history via their phone number in order to understand their needs, and providing them with more efficient and fast service. (QNA)