ID :
16055
Sat, 08/16/2008 - 09:06
Auther :
Shortlink :
http://m.oananews.org//node/16055
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MICE tours open up opportunities for tourism sector
meetings, conferences or events/exhibitions) are booming in the country, and have emerged as a lucrative business for the tourism sector.
According to travel companies specialising in MICE, the number of MICE tourists in the first half of this year is increased by an estimated 30 percent year-on-year, with Hanoi , Ho Chi Minh City and major touristcentres such as Nha Trang and Ha Long the most popular destinations.
Doan Thanh Tra, head of the marketing section of Saigontourist, said that her company welcomed more than 18,000 MICE tourists in the first half ofthis year, with half of them being foreigners.
The Tan Dinh travel joint stock company (Fiditour) has constantly received orders from domestic groups and companies for MICE tours for groups of 100-200 people each. In 2007, MICE tourists represented 20 percent ofFiditour's customers.
Vietravel company in the first seven months of this year organised MICE tours for 350 domestic tourist groups with a total of more than 20,000people.
In addition to popular domestic tourist attractions, Vietnamese major companies have shown greater interest in new destinations in ASEAN, Europeanand south Asian countries.
Hoan My Tourist Service Co. Ltd (Perfect Tour) said in the first five months of this year, the number of travellers to the US tripled over the same period last year, with at least three small MICE tourist groups eachmonth.
Foreign MICE tourists to Vietnam are also increasing.
General Director of Caravell Hotel Stephen O'Grady said that Vietnam currently has great advantages of new and friendly destinations, and theimproved quality of services and infrastructure.
Almost all MICE tourists are businesspeople and many of them have returned to the country for business purpose, said an expert in this kind of tourismof Ben Thanh Tourist.
To facilitate MICE development, experts said, Vietnam should establish an organisation for promotion of MICE tours while continuing to upgrade infrastructure facilities, including airports, hotels, and convention centres, work out an advertisement strategy and train personnel for this new kind of tourism.-Enditem
According to travel companies specialising in MICE, the number of MICE tourists in the first half of this year is increased by an estimated 30 percent year-on-year, with Hanoi , Ho Chi Minh City and major touristcentres such as Nha Trang and Ha Long the most popular destinations.
Doan Thanh Tra, head of the marketing section of Saigontourist, said that her company welcomed more than 18,000 MICE tourists in the first half ofthis year, with half of them being foreigners.
The Tan Dinh travel joint stock company (Fiditour) has constantly received orders from domestic groups and companies for MICE tours for groups of 100-200 people each. In 2007, MICE tourists represented 20 percent ofFiditour's customers.
Vietravel company in the first seven months of this year organised MICE tours for 350 domestic tourist groups with a total of more than 20,000people.
In addition to popular domestic tourist attractions, Vietnamese major companies have shown greater interest in new destinations in ASEAN, Europeanand south Asian countries.
Hoan My Tourist Service Co. Ltd (Perfect Tour) said in the first five months of this year, the number of travellers to the US tripled over the same period last year, with at least three small MICE tourist groups eachmonth.
Foreign MICE tourists to Vietnam are also increasing.
General Director of Caravell Hotel Stephen O'Grady said that Vietnam currently has great advantages of new and friendly destinations, and theimproved quality of services and infrastructure.
Almost all MICE tourists are businesspeople and many of them have returned to the country for business purpose, said an expert in this kind of tourismof Ben Thanh Tourist.
To facilitate MICE development, experts said, Vietnam should establish an organisation for promotion of MICE tours while continuing to upgrade infrastructure facilities, including airports, hotels, and convention centres, work out an advertisement strategy and train personnel for this new kind of tourism.-Enditem
